While sometimes hypocritical - it does vary.
You can't generalize on this definition.
there are the hypocrites and those who really truly believe in non-comformity.
hypocritical NC : god, everyone likes modest mouse now ! I liked them 1stt and like so i muss hate them now !
NC : I don't like all that punk rock shit and I won't pretend I do. Sure, you can like it if you want but i'm not going to pretend I do like it.